One of the latest features to hit Instagram allows users to pin up to three posts or reels to the top of their profile.

The new addition works similarly to the pinning functionality on Facebook or Twitter, in which a post stays at the top of your feed as if it’s your most recent content.

Why you would want to pin your Instagram posts?

• Gain more visibility on selected posts
• Showcase your best work
• Highlight promotions, offers or campaigns

How to pin your Instagram posts?

1. Open the Instagram app on your phone.
2. Tap your profile picture in the bottom-right corner of the screen.
3. Now tap the post you want to pin, followed by the three-dot menu in the top-right corner.
4. Finally, tap Pin to Your Profile from the options that appear.
5. Repeat this process for two more posts.

If you change your mind about your pinned posts, you can un-pin a post by heading back to the same menu and clicking Unpin from your profile.

It’s as easy as that.