Content Creation & Copywriting
Content creation is defined as the process of conducting research, generating strategic ideas, crafting those ideas into high-value collateral, and then promoting those pieces to a target audience.
Why do you need Content
Creation and Copywriting?
When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement.
Creating content on a topic that you specialise in allows you to project yourself as an expert in the field. Especially if the content is helpful or insightful, customers will feel inclined to trust you, based on all the wisdom you have shared.
Content creation is a key element of search engine optimisation. Using content with the right keywords in the right places is a good way to promote web optimisation for your landing page or website.
How we can help you?
Develop a content strategy
Once we determine your marketing goals, we strategically plan your content to align with your goals and contribute to your desired outcome. This includes everything from brand and tone to how you will promote your content and eventually repurpose it. We write each piece of content for you, clearly and concisely.
Write for your buyer’s journey
Each of your prospective customers follows the different stages of the buying cycle and those stages include awareness, consideration, and decision. We write your content for each of these stages so that it is relevant, leading your customer to complete their final purchase.
Create meaningful content, not ads
We compose rich user-specific content that tells a relevant story rather than creating repetitive advertisements or sales pitches. This tactic sparks interest and keeps your audience engaged with your content for a longer period, instead of them blocking an advertisement instantly.
Audit and repurpose content
We take inventory of the work that you have already completed and analyse its performance, we then organise it to fit your new content plan. This process may involve some re-writing, or it could reveal gaps that need to be filled with content that appeals to your buyer persona.
Edit and proofread content
We help you reach a larger audience quickly and effectively by integrating your PR campaign with your social media channels. Social media helps you develop professional relationships with your audience, strengthens your brand message, increases your brand awareness, and allows others to share and mention your business in posts.
Promote your content in the correct formats
We craft your content in a format that is enjoyably consumed by your customers. These formats may include articles, blogs, case studies, videos, etc. The list is endless. But what good is it to create all this great content if no one sees it? We help you promote your content using the platforms that your consumers spend their time on.
Types of collateral
We create and copywrite content that aligns with your core values and your audiences’ wants and needs:
Perfectionists with a passion for language
We create content specifically designed to grow your online presence and amplify your online influence. Let us help you to showcase your brand online and grow your business by creating relevant and relatable content.
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