Google Ads is an online advertising model in which advertisers pay a fee each time their advert is clicked. The advert is displayed in the sponsored links section on the results page and the placement is dependent on the advertisers bid on the perceived value of a click.
Why you need Google Ads?
At any given time, your consumers may be searching online for your products, services, or information. Google Ads gives you the ability to show a targeted advert at the exact moment this search takes place. It allows you to connect with those consumers by responding to their needs and providing them with an offer relevant to their search query.
Advertising through Google Ads is extremely effective because, as the most popular search engine, Google receives massive amounts of traffic thus delivering maximum impressions and clicks to your ads.
Your adverts are measurable, providing statistics such as impressions, clicks, and conversions. This helps you to track your campaign performance and improve your adverts.
How we can help you?
Build a strong account structure
We structure your campaigns according to your offerings, making sure you have the correct number of keywords, high-quality scores, and relevant ads in each ad group. This method emphasises your offerings, capturing more quality traffic that is likely to convert.
Focus on high-performing keywords
We review your keyword performance report and determine which keywords are the best and are actually paying you back. Your high-performing keywords bring more business to you therefore we focus on them. We pause the under performing keywords and create negative lists for the irrelevant keywords.
Create compelling ads
Your ad is your first point-of-contact between you and your potential customers. We create ads that are distinctive, compelling, and engaging to attract more potential customers. Our ads include attention-grabbing headlines that are specific and relevant to your keywords.
Target the right audience
You may have the perfect ad, but you will need to show it to the right people at the right time. We target specific audiences, based on age, gender, location, etc. This allows us to refine your targeting, improving your reach while also reducing wasted ad spend on users that do not fit your target audience.
Google Ads keeps track of who clicks on your ads and aims ads at those same people later. We help you re-engage users who have expressed an interest in your offerings, as long as they have visited your page or clicked on your ad. Our goal is to get users to think about your business again and consider purchasing from you.
Optimise your budget
Google Ads is a cost-effective way to drive traffic to your website, regardless of your budget. You only pay when a user clicks on your ad. We make sure that your Google Ads account is set up correctly and that your campaign budgets are aligned to your affordability.
Boost your online marketing
A successful Google Ads campaign earns a positive return on investment for your company and assists you in generating more customers to your website with Google Ads. We can help you build your new campaign or manage an existing one.
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