Which social media platforms should I use for my business?

by AcwMl9FNZx | Jul 15, 2020 | Digital Marketing, Social Media Marketing

Social media is an excellent tool for building brand awareness, finding new leads, generating website traffic, and building trust with your audience.

Given the growing penetration and usage of social media platforms these days, many businesses are faced with the challenge of deciding which platforms to choose from. This article will help you select the best platform for your social marketing.

Selecting the most appropriate platform

Each social media platform serves its own purpose as you will find out below. The trick to choosing the appropriate platform for your business is determined by answering these three simple questions:

1. What are your social media goals?
Example: increase brand awareness, drive traffic to the website, generate new leads.

2. What platforms is your target audience using?
Example: If your target audience is millennials, Instagram and Snapchat may seem like the right decision.

3. Are you marketing to a business, consumer, or both?
Example: If you are marketing to businesses, having a presence on LinkedIn is necessary.

What does each platform represent?

Below is a summary of the most used and popular social media platforms in South Africa. This table will help you answer the above-mentioned questions and select the best platform for your business. As a bonus, we have listed the different types of content that you can use for each platform.

Important to remember

There are innumerable social platforms available to ever have a presence on all unless you have a dedicated social media team or use an outsourced marketing agency doing the work. The key to any successful social media marketing involves creating great content for your audience as well as regularly engaging and communicating with that audience.

Therefore, you will have more success by selecting one or a few platforms to dedicate your time and resources to rather than spreading your brand out on many platforms and posting the same types of messages without connecting with your audience.

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“Social media is about sociology and psychology more than technology.”

– Brian Solis

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6 lead generation ideas for your next campaign

by Dhashika Ramgolam | Feb 13, 2020 | Digital Marketing

A lead is a potential customer who has indicated an interest in your company’s products. They are people that have not yet made a purchase but have given reason to believe they may want to in the future.

Lead generation is the process of attracting new leads, nurturing those leads throughout the buying procedure, and eventually converting them into a paying customer.

The three most important elements to effective lead generation are developing excellent content, a powerful landing page, and following through leads efficiently and on time.

Here are our top 6 lead generation techniques

1. Content marketing: This is one of the most important aspects of lead generation. Content should be created with one primary focus in mind i.e. educating the lead and not selling. There are various types of content formats such as images, videos, infographics, case studies, white papers, etc. Remember that content needs to be of high quality, free from errors, professional, and should speak to your target market.

2. Social media: People spend two to three hours per day on Social Media. Social media is a fantastic platform to build brand awareness, drive traffic to your website, reach large audiences, and connect with prospects or customers. Depending on your type of business, Facebook, Twitter, LinkedIn, and Instagram are the top four channels that are essential for generating leads.

3. Email marketing: Email marketing is a key component of every digital marketing campaign. Collect email addresses from every prospect and keep building your database. Whether you are hosting an event, sending out a new piece of content, or promoting a new product, email should be one of your main forms of communication. Do not spam your leads.

4. Pay-Per-Click Ads: Generate leads through Google Ads. Clicking on a pay-per-click ad directs the visitor to a landing page and subsequently collects the visitor’s information. Pay-per-click ads are extremely effective in generating high-quality leads because they contain keywords relevant to your audience.

5. Display/Banner Adverts: A type of pay-per-click advertising, display ads are shown to people who are interested in your products, visit sites related to your products, and can be used for re-marketing. An example: You visited an e-commerce store and considered purchasing a product. While browsing other websites, you noticed display ads for the same product that you were interested in purchasing.

6. Website: Your website is where the magic happens. Optimise your website for converting visitors into leads. Make use of pop-up forms, pay attention to call-to-actions, and ensure your landing pages are built with precision. Pro tip: Always provide something of value to your potential leads. Either in the form of tips, free trials, or white papers in exchange for their information.

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“Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a
product or service.”

– Brian Tracy