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Social media is an excellent tool for building brand awareness, finding new leads, generating website traffic, and building trust with your audience.
Given the growing penetration and usage of social media platforms these days, many businesses are faced with the challenge of deciding which platforms to choose from. This article will help you select the best platform for your social marketing.
Selecting the most appropriate platform
Each social media platform serves its own purpose as you will find out below. The trick to choosing the appropriate platform for your business is determined by answering these three simple questions:
1. What are your social media goals?
Example: increase brand awareness, drive traffic to the website, generate new leads.
2. What platforms is your target audience using?
Example: If your target audience is millennials, Instagram and Snapchat may seem like the right decision.
3. Are you marketing to a business, consumer, or both?
Example: If you are marketing to businesses, having a presence on LinkedIn is necessary.
What does each platform represent?
Below is a summary of the most used and popular social media platforms in South Africa. This table will help you answer the above-mentioned questions and select the best platform for your business. As a bonus, we have listed the different types of content that you can use for each platform.
Important to remember
There are innumerable social platforms available to ever have a presence on all unless you have a dedicated social media team or use an outsourced marketing agency doing the work. The key to any successful social media marketing involves creating great content for your audience as well as regularly engaging and communicating with that audience.
Therefore, you will have more success by selecting one or a few platforms to dedicate your time and resources to rather than spreading your brand out on many platforms and posting the same types of messages without connecting with your audience.
“Social media is about sociology and psychology more than technology.”
– Brian Solis
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