Top 5 tips to building your email database

Top 5 tips to building your email database

Email marketing is the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers. As a business, your database is one of your most valuable assets, allowing you to engage with customers, build relationships, and, most importantly, generate new business.

Here are our top 5 tips for building your email database:

Create website pop-ups
Pop-up forms provide visitors with a simple and convenient way to share contact information while they are browsing your site, making them a powerful tool for growing your database. Although pop-ups may seem annoying at first, if used correctly, they are easy to add to your website and are proven to work.

Craft landing page call-to-actions
The people who visit your blog or web page are looking for something specific, so create call-to-actions that meet their needs. For example: if your website is receiving traffic from your “how to paint a room” article, entice people to subscribe to your email database by providing catchy content on a relevant topic such as “Download the coolest toolkit for selecting the best colour.”

Promote email sharing and forwarding
Word of mouth promotion is powerful. If you are sending valuable and engaging content, ask your subscribers to forward your email to someone they think could use it. Always include social sharing buttons and an “Email to a Friend” button in your marketing emails.

Provide great content
Develop a free eBook or whitepaper and publish it on various web pages that ask visitors to provide their email address to download it.

Collect email addresses at events
Offline events such as trade shows or seminars are highly anticipated growth opportunities and still one of the most effective methods to collect email addresses. Make sure to save these email addresses in your marketing database.

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“Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.” – ‪Karl Murray

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Top 4 social media goals you can establish and measure

Top 4 social media goals you can establish and measure

Defining success in social media marketing begins with understanding your business objectives, aligning your social strategy to those goals, and consistently measuring your efforts.

We have listed the top 4 goals that many businesses use and a technique for successfully tracking these goals.

Note: It is important to set SMART goals for your campaigns.

Goal 1: Increase brand awareness
Brand awareness assists your target audience to recognise, remember, and relate to your business. The more that people know about your brand, the more of your product or service you will sell. 

Measuring brand awareness:
Check your potential reach and impressions. These metrics can be checked weekly, monthly, or per campaign.

Goal 2: Boost brand engagement
Indicates how effectively your business is creating interactions with its audience in the social space. Use engagement rates to determine audience health (how responsive your audience is and how many are “real” followers), and the types of content that your audience finds interesting.

Measuring brand engagement:
Analyse the number of people that like, share, mention, and comment on your posts.

Goal 3: Drive traffic to your website
Consistent engagement with your audience can boost traffic to your website. Make sure to include links to your website in your social media posts.

Measuring website traffic:
Google Analytics is the easiest tool for tracking website traffic from your social channels. To check this metric, log into your Analytics account -> go to Acquisition -> All Traffic -> Social.

Goal 4: Generate new leads
Generating leads on social media has become an essential part of marketing for businesses today. Social media is where businesses promote their campaigns and can be a gold mine for generating leads.

Measuring new leads:
Leads may reach you in various forms such as someone commenting on a post, responding to an event, or sending a private message on your channel. If you are promoting your adverts, Facebook and LinkedIn use a built-in customisable form to capture your lead details and store that information on a downloadable spreadsheet. In addition to this, you can set up conversion tracking on Google Analytics.

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“Social media is about people! Not about your business. Provide for the people and the people will provide you.” – Matt Goulart

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Aiming to rank your website higher on Google? Looking to establish authority in your niche? Want to engage a steady stream of followers on social media? We offer impeccable digital solutions that are customised to your needs. Using a cutting-edge strategy, we deliver services that are guaranteed to exceed your expectations.
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Velocity Nine is a digital marketing agency powered by market research, digital technology, and analytics. 

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Which social media platforms should I use for my business?

Which social media platforms should I use for my business?

Social media is an excellent tool for building brand awareness, finding new leads, generating website traffic, and building trust with your audience.

Given the growing penetration and usage of social media platforms these days, many businesses are faced with the challenge of deciding which platforms to choose from. This article will help you select the best platform for your social marketing.

Selecting the most appropriate platform

Each social media platform serves its own purpose as you will find out below. The trick to choosing the appropriate platform for your business is determined by answering these three simple questions:

1. What are your social media goals?
Example: increase brand awareness, drive traffic to the website, generate new leads.

2. What platforms is your target audience using?
Example: If your target audience is millennials, Instagram and Snapchat may seem like the right decision.

3. Are you marketing to a business, consumer, or both?
Example: If you are marketing to businesses, having a presence on LinkedIn is necessary.

What does each platform represent?

Below is a summary of the most used and popular social media platforms in South Africa. This table will help you answer the above-mentioned questions and select the best platform for your business. As a bonus, we have listed the different types of content that you can use for each platform.

V9blog_social media table

Important to remember

There are innumerable social platforms available to ever have a presence on all unless you have a dedicated social media team or use an outsourced marketing agency doing the work. The key to any successful social media marketing involves creating great content for your audience as well as regularly engaging and communicating with that audience.

Therefore, you will have more success by selecting one or a few platforms to dedicate your time and resources to rather than spreading your brand out on many platforms and posting the same types of messages without connecting with your audience.

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“Social media is about sociology and psychology more than technology.”

– Brian Solis

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Aiming to rank your website higher on Google? Looking to establish authority in your niche? Want to engage a steady stream of followers on social media? We offer impeccable digital solutions that are customised to your needs. Using a cutting-edge strategy, we deliver services that are guaranteed to exceed your expectations.
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Velocity Nine is a digital marketing agency powered by market research, digital technology, and analytics. 

Copyright © 2020 Velocity Nine. All rights reserved.

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