Email marketing is the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers. As a business, your database is one of your most valuable assets, allowing you to engage with customers, build relationships, and, most importantly, generate new business.

Here are our top 5 tips for building your email database:

Create website pop-ups
Pop-up forms provide visitors with a simple and convenient way to share contact information while they are browsing your site, making them a powerful tool for growing your database. Although pop-ups may seem annoying at first, if used correctly, they are easy to add to your website and are proven to work.

Craft landing page call-to-actions
The people who visit your blog or web page are looking for something specific, so create call-to-actions that meet their needs. For example: if your website is receiving traffic from your “how to paint a room” article, entice people to subscribe to your email database by providing catchy content on a relevant topic such as “Download the coolest toolkit for selecting the best colour.”

Promote email sharing and forwarding
Word of mouth promotion is powerful. If you are sending valuable and engaging content, ask your subscribers to forward your email to someone they think could use it. Always include social sharing buttons and an “Email to a Friend” button in your marketing emails.

Provide great content
Develop a free eBook or whitepaper and publish it on various web pages that ask visitors to provide their email address to download it.

Collect email addresses at events
Offline events such as trade shows or seminars are highly anticipated growth opportunities and still one of the most effective methods to collect email addresses. Make sure to save these email addresses in your marketing database.

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“Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.” – ‪Karl Murray

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