Building brand awareness is an important part of your marketing process and one of the ways you can get your business name out there is to make sure that your business is listed on local and/or national business directories.

Many buyers search on online business directories for suppliers, partners, and providers. Make it easy for these buyers to find your business by maximising your visibility in these directories.

Business directory listings are great for search engine optimisation as it provides backlinks to your website. The biggest benefit is that it generates new Google listings. These listings appear on search engine results pages for your company name and point interested people to your website.

It is important to ensure that your business listing is up to date. While having your business listed on online business directories is a great advantage, incomplete and inaccurate business details can affect your online reputation and frustrate customers who are looking for your business. Customers, if unable to contact you, may end up landing on to your competitor’s perfectly updated listing and eventually doing business with them.

Top 12 free directory listings in South Africa:

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“For people to discover your website, you need to build pathways and big, flashing signs that lead them there. In digital marketing terms, this means you need links, links, and more links.”

– Luisito Batongbakal

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